Winamp — “feel the love”

Winamp 2.95I prob­a­bly haven’t used Winamp in a decade, but learn­ing that it’s final­ly going away for good brought it back to the top of my mind this week.

Winamp wasn’t just my pri­ma­ry digital-music-playing-thing1 — like many peo­ple, it was the first thing I ever used to play MP3s.

Yes Junior, back then Win­dows Media Play­er was for CDs and WAV files, and iTunes didn’t exist yet.2

What made Winamp so awe­some? I could devote a whole post3  to the genius of Winamp skins, and things I’ve been read­ing (1, 2, 3) over­whelm­ing­ly ref­er­ence the clas­sic “whip the llama’s ass” sound clip — which, in addi­tion to being a neat lit­tle brand­ing thing, was per­ma­nent­ly imprint­ed on everyone’s mem­o­ry by being the first thing that would play after instal­la­tion.

Those were cool, but my favorite Winamp mem­o­ry is some­thing a lit­tle less… super­fi­cial, per­haps? It’s a short piece of writ­ing that long ago was fea­tured on the “About” page of

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  1. Until iTunes for Win­dows showed me the val­ue in hav­ing a library of files. Yeah, I know Winamp has a library fea­ture, but I nev­er used it.
  2. Oh, and by the way, MP3s were these things peo­ple used to lis­ten to before there was YouTube.
  3. And, shit, I may — Winamp was doing skeu­mor­phics before Apple did skeu­mor­phics before Apple stopped doing skeu­mor­phics.

No Ovaltine please — we’re cool

As a kid, I didn’t know any­thing about Oval­tine aside from their com­mer­cials, so I hadn’t seen it as a spon­sor of clas­sic radio and tele­vi­sion, as a joke on Sein­feld, or as a big fat liar in A Christ­mas Sto­ry. I can’t remem­ber any of my friends hav­ing any­thing to say about it, either.

I was total­ly unbi­ased.

But from the company’s mar­ket­ing alone, I could tell that rich choco­late Oval­tine was uncool. I had nev­er drunk any — and decades lat­er, I still haven’t — but if I ever had, I cer­tain­ly wouldn’t have told any­one about it.

I’m not exact­ly sure why the stuff made my lame-sense tin­gle as a kid. Maybe because Oval­tine was named after a shape (and shapes are for lit­tle kids), or that its mar­ket­ing proud­ly pro­claimed that it was full of vit­a­mins (like every­thing par­ents love, and kids don’t), but what I sus­pect it was… was a lit­tle more basic than that.

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