Slick, sleek & slimy

I have fond mem­o­ries, though my cho­les­terol lev­el does not, of eat­ing at D’Best Sand­wich Shop in Boca Raton. It’s been a few years, but as I  recent­ly munched on a Mia­mi Cuban-style cheeses­teak1 my mind start­ed wan­der­ing and I got to won­der­ing if D’Best still exist­ed. As I went look­ing for their web­site, I recalled a few of their region­al twists on the cheeses­teak, like the New York style, a New Jer­sey style… not to men­tion their incred­i­ble non-steak explo­sion of an entire Thanks­giv­ing meal direct­ly onto a bun (D’Pilgrim).

D’Best still exists, alright… but I was tru­ly unpre­pared for what I found.

You see, back when I’d vis­it, D’Best-the-subshop was a place you’d leave coat­ed with a thin lay­er of grill grease. Had to wait in line? You’re wash­ing your hair tonight. The place was by no means messy, but it had a cer­tain unfin­ished qual­i­ty to it… def­i­nite­ly the kind of place where the food mat­ters more than the brand­ing. I’d describe it as feel­ing some­how hon­est… com­plete­ly lack­ing in pre­tense. Kind of blue col­lar? Yeah, I guess.

Con­tin­ue read­ing “Slick, sleek & slimy”

  1. For the curi­ous: a sin­gle slab of steak topped with swiss cheese, mayo and pota­to sticks — a rather unhealthy twist on the ubiq­ui­tous pan con bis­tec, and also not a cheeses­teak.

The Premium McWrap packaging is very nicely designed

McDonald's Premium McWrap 1I’m clear­ly no stranger to mar­ket­ing, but my career hasn’t yet brought me in touch with prod­uct pack­ag­ing. I like pack­ag­ing, and I’ve actu­al­ly bought things over the years because they were nice­ly pack­aged — stuff like can­dy,1 Altoids Sours, some ran­dom bike part… and yes, I’ve even bought myself a few low-balance gift cards2 to keep in my this is so awe­some file.

I recent­ly found myself impressed with the card­board pack­ag­ing around the McDonald’s Pre­mi­um McWrap — I should prob­a­bly go ask for a clean one while they’re still avail­able. I guess I didn’t notice when they added this item to the menu, because I ordered my first one by mis­take. My annoy­ance at pay­ing about dou­ble what I expect­ed turned to intrigue about as soon as I peeked into my drive-through bag.

Con­tin­ue read­ing “The Pre­mi­um McWrap pack­ag­ing is very nice­ly designed”

  1. Still pissed that my par­ents wouldn’t buy me Bub­ble Tape.
  2. Con­fuse your local cashier today — ask for a $1 gift card!

Winamp — “feel the love”

Winamp 2.95I prob­a­bly haven’t used Winamp in a decade, but learn­ing that it’s final­ly going away for good brought it back to the top of my mind this week.

Winamp wasn’t just my pri­ma­ry digital-music-playing-thing1 — like many peo­ple, it was the first thing I ever used to play MP3s.

Yes Junior, back then Win­dows Media Play­er was for CDs and WAV files, and iTunes didn’t exist yet.2

What made Winamp so awe­some? I could devote a whole post3  to the genius of Winamp skins, and things I’ve been read­ing (1, 2, 3) over­whelm­ing­ly ref­er­ence the clas­sic “whip the llama’s ass” sound clip — which, in addi­tion to being a neat lit­tle brand­ing thing, was per­ma­nent­ly imprint­ed on everyone’s mem­o­ry by being the first thing that would play after instal­la­tion.

Those were cool, but my favorite Winamp mem­o­ry is some­thing a lit­tle less… super­fi­cial, per­haps? It’s a short piece of writ­ing that long ago was fea­tured on the “About” page of winamp.com:

Con­tin­ue read­ing “Winamp — “feel the love””

  1. Until iTunes for Win­dows showed me the val­ue in hav­ing a library of files. Yeah, I know Winamp has a library fea­ture, but I nev­er used it.
  2. Oh, and by the way, MP3s were these things peo­ple used to lis­ten to before there was YouTube.
  3. And, shit, I may — Winamp was doing skeu­mor­phics before Apple did skeu­mor­phics before Apple stopped doing skeu­mor­phics.

No Ovaltine please — we’re cool

As a kid, I didn’t know any­thing about Oval­tine aside from their com­mer­cials, so I hadn’t seen it as a spon­sor of clas­sic radio and tele­vi­sion, as a joke on Sein­feld, or as a big fat liar in A Christ­mas Sto­ry. I can’t remem­ber any of my friends hav­ing any­thing to say about it, either.

I was total­ly unbi­ased.

But from the company’s mar­ket­ing alone, I could tell that rich choco­late Oval­tine was uncool. I had nev­er drunk any — and decades lat­er, I still haven’t — but if I ever had, I cer­tain­ly wouldn’t have told any­one about it.

I’m not exact­ly sure why the stuff made my lame-sense tin­gle as a kid. Maybe because Oval­tine was named after a shape (and shapes are for lit­tle kids), or that its mar­ket­ing proud­ly pro­claimed that it was full of vit­a­mins (like every­thing par­ents love, and kids don’t), but what I sus­pect it was… was a lit­tle more basic than that.

Con­tin­ue read­ing “No Oval­tine please — we’re cool”

Can we just drop this?

If you’re not a rap­per pro­mot­ing your new album — and espe­cial­ly if you’re a non-rapper who works in mar­ket­ing — can you do us a favor and not use “drop” to mean “the date on which [my thing] is set to be released”?

I’m sor­ry you’ve cho­sen e-mail spam or what­ev­er the fuck you do for a liv­ing, but talk­ing about the day your new cam­paign or what­ev­er “drops” doesn’t make you sound hip or hard or what­ev­er.

There is one accept­able use out­side the rap game: are you a preg­nant woman dis­cussing the date your kid is due to be born? Then that’s… actu­al­ly total­ly cool.

Lil’ shorty drops Novem­ber 7th. Yeah.”
–Expec­tant moth­er

Movie Mom Advice from Netflix

Net­flix has me trained pret­ty well — I know nev­er to read the red envelopes that show up at my place. These days, the flip side is always a pro­mo for some exclu­sive orig­i­nal series I don’t care about. House of Cards is amaz­ing? That’s won­der­ful; let me know when I can actu­al­ly stream some god­damn movies, okay?

That’s why I was sur­prised when tonight’s Net­flix envelopes actu­al­ly man­aged to catch my eye. On my way back from the mail­box I found both clev­er­ly embla­zoned with dif­fer­ent life tips from movie moms. Tonight’s haul came wrapped in choice bits of For­rest Gump and Brave — time­ly for Mother’s Day and all that.

 

I won­der how many designs there actu­al­ly are in the series — I’m guess­ing far few­er than the hun­dreds the num­ber­ing sys­tem seems to sug­gest. I’ll be look­ing for more in a few days.

That’s actu­al­ly pret­ty sweet of them. I’ll… be sure to let mom know.