Not everyone’s a critic

As a kid, I hat­ed “crit­i­cal think­ing” ques­tions.

I didn’t know what the term even meant, but what I did know was that about a third of the ques­tions at the end of each chap­ter in my school text­books were “crit­i­cal think­ing” ques­tions. I’d read the as­signed text — well, usu­al­ly — but skim­ming the chap­ter for key words would mag­i­cal­ly re­veal the an­swers… at least for all the nor­mal ques­tions.

In what year did Napolean what­ev­er? I knew the hack for that: scan the text for num­bers.

My goal was to get my work done as quick­ly as pos­si­ble, be­cause the draw of TV time at home, and “free time” in class was strong. Critical think­ing was an an­noy­ing road­block to very im­por­tant leisure. I just want­ed to get done.

As an adult, I take my time when I work — I just try not to com­plete­ly Douglas Adams my dead­li­nes, if you catch my drift. Quality is im­por­tant (al­though it’s on­ly job two), and if I fin­ish some­thing ear­ly, odds are it could use some more thought, an­oth­er look to­mor­row with fresh eyes, or some­thing like that.

There re­al­ly is no prize for fin­ish­ing first.

I re­al­ize now that the crit­i­cal think­ing ques­tions were the on­ly ones that ever re­al­ly mat­tered. Teachers prob­a­bly told us that, but it didn’t mean any­thing at the time. And when I look around to­day, I get the sense that to a lot of my peers, it still doesn’t.

The Premium McWrap packaging is very nicely designed

McDonald's Premium McWrap 1I’m clear­ly no stranger to mar­ket­ing, but my ca­reer hasn’t yet brought me in touch with pro­duct pack­ag­ing. I like pack­ag­ing, and I’ve ac­tu­al­ly bought things over the years be­cause they were nice­ly pack­aged — stuff like can­dy,1 Altoids Sours, some ran­dom bike part… and yes, I’ve even bought my­self a few low-balance gift cards2 to keep in my this is so awe­some file.

I re­cent­ly found my­self im­pressed with the card­board pack­ag­ing around the McDonald’s Premium McWrap — I should prob­a­bly go ask for a clean one while they’re still avail­able. I guess I didn’t no­tice when they added this item to the menu, be­cause I or­dered my first one by mis­take. My an­noy­ance at pay­ing about dou­ble what I ex­pect­ed turned to in­trigue about as soon as I peeked in­to my drive-through bag.

Continue read­ing “The Premium McWrap pack­ag­ing is very nice­ly de­signed”

  1. Still pissed that my par­ents wouldn’t buy me Bubble Tape.
  2. Confuse your lo­cal cashier to­day — ask for a $1 gift card!