Not everyone’s a critic

As a kid, I hat­ed “crit­i­cal think­ing” ques­tions.

I didn’t know what the term even meant, but what I did know was that about a third of the ques­tions at the end of each chap­ter in my school text­books were “crit­i­cal think­ing” ques­tions. I’d read the assigned text — well, usu­al­ly — but skim­ming the chap­ter for key words would mag­i­cal­ly reveal the answers… at least for all the nor­mal ques­tions.

In what year did Napolean what­ev­er? I knew the hack for that: scan the text for num­bers.

My goal was to get my work done as quick­ly as pos­si­ble, because the draw of TV time at home, and “free time” in class was strong. Crit­i­cal think­ing was an annoy­ing road­block to very impor­tant leisure. I just want­ed to get done.

As an adult, I take my time when I work — I just try not to com­plete­ly Dou­glas Adams my dead­lines, if you catch my drift. Qual­i­ty is impor­tant (although it’s only job two), and if I fin­ish some­thing ear­ly, odds are it could use some more thought, anoth­er look tomor­row with fresh eyes, or some­thing like that.

There real­ly is no prize for fin­ish­ing first.

I real­ize now that the crit­i­cal think­ing ques­tions were the only ones that ever real­ly mat­tered. Teach­ers prob­a­bly told us that, but it didn’t mean any­thing at the time. And when I look around today, I get the sense that to a lot of my peers, it still doesn’t.

The Premium McWrap packaging is very nicely designed

McDonald's Premium McWrap 1I’m clear­ly no stranger to mar­ket­ing, but my career hasn’t yet brought me in touch with prod­uct pack­ag­ing. I like pack­ag­ing, and I’ve actu­al­ly bought things over the years because they were nice­ly pack­aged — stuff like can­dy, Altoids Sours, some ran­dom bike part… and yes, I’ve even bought myself a few low-balance gift cards2 to keep in my this is so awe­some file.

I recent­ly found myself impressed with the card­board pack­ag­ing around the McDonald’s Pre­mi­um McWrap — I should prob­a­bly go ask for a clean one while they’re still avail­able. I guess I didn’t notice when they added this item to the menu, because I ordered my first one by mis­take. My annoy­ance at pay­ing about dou­ble what I expect­ed turned to intrigue about as soon as I peeked into my drive-through bag.

Con­tin­ue read­ing “The Pre­mi­um McWrap pack­ag­ing is very nice­ly designed”

  1. Still pissed that my par­ents wouldn’t buy me Bub­ble Tape.
  2. Con­fuse your local cashier today — ask for a $1 gift card!