If you’re not a rapper promoting your new album — and especially if you’re a non-rapper who works in marketing — can you do us a favor and not use “drop” to mean “the date on which [my thing] is set to be released”?
I’m sorry you’ve chosen e-mail spam or whatever the fuck you do for a living, but talking about the day your new campaign or whatever “drops” doesn’t make you sound hip or hard or whatever.
There is one acceptable use outside the rap game: are you a pregnant woman discussing the date your kid is due to be born? Then that’s… actually totally cool.
“Lil’ shorty drops November 7th. Yeah.”