Interchangeable Parts: Double-edge safety razors

This is the first in a series of posts about cool things with interchangeable parts. What?

The first time I shaved, I used a cheap disposable razor that I happened to find in the bathroom. I was 15.

These were dreadful, by the way.

I didn’t know any better at the time, and I didn’t learn any better for a while. It was easy to just keep using progressively bladier multi-blade cartridge models. Two blades to start, then four after a couple of years. I stuck with four long after the world had moved ahead, but I soon caught up with the whole five blade deal.

Clearly my razor wasn’t the only tool in the bathroom.

I’d hear mumblings from other men about better ways to shave, but the thought of my mother scolding me because I cut my throat open because I was using a dangerous razor still loomed large in my otherwise-independent adult brain. I was in my mid-20s by that point, but I’ll never outgrow that sort of thing because she’ll never outgrow not letting me hear the end of it if something goes wrong.

It’s a good thing I didn’t listen to hypothetical-her (sorry, mom) because if I had, I wouldn’t have picked up my first double-edge razor a couple of years ago.

My what?

Double-edge razors are also known as “safety razors” because they were a heck of a lot safer than those big, scary straight razors that were common before them.

It may seem ironic today, because it’s definitely easier to cut yourself with a double-edge than with a cartridge razor, but you know what else is easier to cut with a double-edge? The hair on your face. Which is what matters.

Shaving with one of these sharp thingies requires you to take it slow, but that’s alright.

Seriously though, they’re actually good

I use a double-edge razor because1 I find them to be more effective, lead to less skin irritation and fewer ingrown hairs, and over the long run, actually be cheaper. It’s also nice that shaving this way leads to a lot less waste to be thrown away.

It was only after I began shaving with one for the reasons above, that I realized another benefit: I’m shaving with an open system of interchangeable parts.

Fuck yeah, interchangeable parts

Since safety razors have been around since the very early 1900s, any patents on the system have long-since expired. That means that anyone can create handles or blades that are compatible with everything else available for the system, which leads to a wealth of choice for both handles and blades… which of course means low prices.

What excites me much more than the potential for saving money (sorry again, mom) is the potential for customization that such an open system allows. Basically, I can pair any razor designed for this standard—fat handles, skinny handles, short handles, shiny onesdouchebag ones, ones from the future, uh, this one—with any blade that I want. This means I can separate the style from the substance; I can pair my favorite handle with my favorite blade and have what is, to me, the ultimate shaving machine.

Also, cheap

Ever heard someone complain about how expensive it is to shave, or more specifically, to buy refills for a cartridge razor? I probably don’t need to explain the razor and blades business model that cartridge razors follow. (If you like paying a lot of money for the rest of forever, you’ll love it.)

If you perused those Amazon links above, you’re probably wondering what’s wrong with my idea of “cheap.” Well, the double-edge razor turns the razor and blades model on its head; in this world, the handle is the more expensive item, with $30 US not being unusual for the more common brands. However, this buys a quality metal instrument that will likely outlive you… and you definitely make up for it with the blades—10¢ or 20¢ blades are common!

The future

The double-edge shaving system isn’t going anywhere.

While it’s obviously less popular now than it was in its heyday (but so were fedoras, and cool guys still wear those), we know how the Internet changes things; retailers can use it to sell obscure products to weirdos everywhere, the kind of things mass-market brick-and-mortar locations would never bother stocking on their shelves. I don’t mind buying online and waiting a few days, so I can have any blade I want delivered to my door.

Cheaper, better and ultimately, more interchangeable. That’s why I shave like this.

  1. I don’t use them for the same reasons these strange shaving gear fetishists do.[]

Deliciously clever dessert marketing

dessert

I went to a restaurant recently, one that could be placed comfortably in the same genre as Cheesecake Factory. Nice atmosphere, food’s great. But what stood out most to me was the way they marketed desserts.

What would you think the top reason is that people don’t order dessert? I’d guess that the first or second (the other being health/weight concerns) is that their entrée leaves them too full to eat more. How do you sell a dessert to someone who’s too stuffed to eat one? Get them to order it before they’re stuffed.

Our server initially mentioned, then reminded us on almost every appearance she made at our table, that all of their desserts are delicious, made-to-order and take up to 30 minutes to prepare, so my dining companion and I should get our dessert order in early if we don’t want to wait.

This might not give a non-critical thinker pause, but — you know — I tend to notice when someone’s reaching for my wallet. I also understand that restaurants tend to run at pretty slim profit margins, and how important attach rates of desserts, drinks and appetizers are to their business.

They really want you to have that slice of cheesecake, even if they’re probably going to be boxing it up to-go. Clever, huh?

It’s fear, mostly.

Inc. Magazine: Why Is Business Writing So Awful?

When you write like everyone else and sound like everyone else and act like everyone else, you’re saying, “Our products are like everyone else’s, too.” Or think of it this way: Would you go to a dinner party and just repeat what the person to the right of you is saying all night long? Would that be interesting to anybody? So why are so many businesses saying the same things at the biggest party on the planet — the marketplace?

Fear, mostly.

(via Ryan)

Impressed, perplexed by Howard Johnson

I’m presently at a hotel, and I’ve found myself impressed with the Wi-Fi here. The signal strength is okay and the speed is adequate, but that’s not what’s standing out. It’s the branding.

I’ve seen all manners of SSIDs since Wi-Fi became commonplace in hotels, from “Free Wifi” to “[hotel name here],” but in my experience, this Howard Johnson location is truly singular… and perplexing to me.

The hotel offers multiple wireless access points. I’m guessing this is for better coverage, but they decided to give each one a different name. The names aren’t anything predictable, like hojo1, hojo2, either.

I’m impressed that the management actually took the time to integrate feel-good corporate messages into each access point’s SSID. Using tech to communicate thoughts in nontraditional ways is certainly relevant to my interests. However, picking a different slogan for each AP not only seems technically sloppy, but makes for an awkward mish-mash of old and new company taglines. Also, how am I supposed to know the AP I’m connecting to isn’t an evil twin? It’d be pretty trivial for someone to throw together something like hojolovesyou and have its potential for malice be imperceptible next to the other goofy networks.

My concerns over the wireless amenities are mostly theoretical, since my tethered Android phone has me adequately covered when it comes to Internet access. My use of the free Wi-Fi is limited to consuming to high-bandwidth content that would make my currently-EDGE connection choke. (What’s more, as a Linux user — varoom! —much of what a theoretical attacker could do, outside of MITM, isn’t really a concern to me.)

Quiet Loudly and the awesome customer experience

Today I bring you an example of an independent band that seems to be Doing Things Right.™

The band is Brooklyn’s Quiet Loudly.

I first became aware of the band from the mostly-excellent, but not often released, Cactus Killer Radio podcast. While the stuff CKR plays is varied, the common thread that ties it all together is that, for the most part, it makes an excellent driving-at-night soundtrack. I would often wait months to listen to an episode, until finding myself alone in the car at night with a long drive ahead of me.

When I listen to an episode of CKR, I almost without fail need to make one or two mental notes to find out more about a band, or at the very least, find an MP3 of the song that caught my ear. (Other bands I’ve found this way include My Teenage Stride, Spike, and Sing-Sing.) Episode 52, which featured Quiet Loudly’s “Over the Balcony,” had me rewinding to hear it again, multiple times. I ultimately shut off my MP3 player at the point in the podcast where the song began, so I could hear it again the next day.

I tracked the band down to their MySpace page, where I came across a blog entry promising a copy of their never-to-be-released debut album Destroy All Monsters to “anyone that asks nice enough.” I went ahead and did that, and before long found a CD-R and nice handwritten note in my mailbox. The disc had unfortunately cracked in transit, but on the strength of “Over the Balcony” and the kind gesture, I made a mental note to buy their soon-to-be-released (second) debut album, Soulgazer.

The release date must have slipped a bit, because I checked their MySpace a few times in mid-2009 and found no sign of the album. Then it slipped my mind for a number of months before, lo and behold, I checked in and found Soulgazer had been released!

I knew I wanted it on CD (I like making my own MP3s, and when disk space gets even cheaper, FLACs), but the disc was only available from this not-very-reassuring page. I bought it there anyway. I didn’t get any e-mails acknowledging my purchase (aside from the usual PayPal receipt), so I was a little worried, and made a mental note to try to find someone to contact if a few days passed without word.

What I ended up getting instead, seemingly out of the blue, was a ‘follow’ notification from quietloudly on Twitter! I didn’t realize that I had purchased the album directly from them. That they take the time to stalk track down their fans online is, well, completely fucking awesome. While it’s typically my policy to use social networking services for only keeping up with people I know, I was glad to make an exception for them (even if most every tweet they tweet is about shows they’re playing in New York).

I took the ‘follow’ as my receipt and eagerly awaited the album’s arrival. It came a week later, but I hadn’t taken into account that my only CD player was the one in my car, so I spun the disc for the next few drives, waiting until I found a computer with an optical drive, on which I could LAME up some MP3s.

I guess I didn’t give the envelope a thorough enough look-through at first—and it’s a good thing I didn’t throw it out—because I had missed something else inside.

See right.

Seriously. How awesome are these guys?

I hope there’s some New York in my future, because I must see Quiet Loudly live, perhaps many times.

Corporate logos, visual puns and the juvenile brain that just didn’t get it

When I was young, I just didn’t get it.

See, I was located squarely in Piaget’s pre-operational stage of development, and something funny seems to happen there: you’re only able to take things at face value, missing out on subtlety, double-meanings, sarcasm… and all that good stuff that isn’t stated bluntly. Once you’re a fully cognizant individual, you can appreciate all of that.

As a teen, or perhaps slightly earlier, I was suddenly able to see these sorts of things for what they really were. Well, most things. But for a certain class of things that I first experienced during my pre-op stage, I continued having trouble seeing them for what they truly represented. Here’s an example:

the classic Burger King logoWhen I was growing up, this was the Burger King logo. (I also walked uphill to school in the South Florida snow, both ways. Kids these days.) It’s pretty simple, right? The words represented the meat, between a couple of buns. To whom was that not abundantly clear that the logo is a burger?

To me.

I didn’t realize that until I was a bit older (high school, maybe), at which point it just hit me. It was not for lack of exposure; I had been eating at Burger King practically since birth. I had a birthday party there in elementary school. I was in the goddamn Burger King Kids Club!

The fact that I was exposed to this logo so early in life is precisely why I took it for granted. I missed the visual pun; as far as I was concerned, the logo looked the way it did because that was just what the Burger King logo looked like. I simply couldn’t imagine it any other way, or having any other purpose than telling people who see it on the side of a building that they’re looking at a Burger King location.

I had no such difficulty with the stupid-simple McDonald’s arches. It’s just a big “M.”

old-school Milwaukee Brewers logoHere’s another example of a logo I didn’t fully understand or appreciate. For the record, I wasn’t a Milwaukee Brewers fan, but at the age of four or five (and thanks to a friend’s father) I found myself with a huge collection of contemporary baseball cards. Again, until I was much older, all I saw in this logo was a stylized baseball and glove… which to a child, seems a perfectly appropriate logo for a baseball team. And your average sports-team logo is on the literal side.

I believe it was at some point in college that I noticed the subtle lettering in the Brewers’ logo. What a brilliant design!

There’s a completely different class of logos that are more subtle, with something intentionally hidden within. You don’t need to be a youngster to miss it.

These tend to be great:

the Goodwill logothe FedEx logoAmazon.com logo

The FedEx logo is widely celebrated, its pun masterfully subtle. It only occurred to me it a few years ago, while driving to work one day. I was behind a FedEx truck. Then it hit me. (Thank you, I will be here all week.)

As for the Goodwill logo, this blog comment made me see the light, or rather, the huge “g” in negative space. I had always just seen it as a face.

The day I realized that the Amazon logo wasn’t mean to be a smirk was the day I saw the A -> Z.

Can you think of any other good examples?