Perhaps as a copywriter, but more likely as a consumer of media, ads tend to stick in my head, and the tagline that claimed there’s no wrong way to eat a Reese’s has stuck better than most. I’m surprised to find that, at least according to the Wikipedia article, the tagline hasn’t been in use for some time now!
I’d still like to challenge the claim… or at least propose that one method may be superior to others, if you value chocolate-free fingers. I understand that there is sometimes enough overhang from the paper lining so that it’s possible to remove it without getting chocolate on one’s fingers, but this is hardly a sure bet.
(This… erm, lifehack, is suggested for use with Reese’s Minis. The same principle could be applied to full-size Reese’s, but as we will see in step four, these are missing something important!)